Partner programs coming soon to a Facebook Page near you February 22, 2011Posted by Graham Sumioka in Branding, Channel Sales Impact, Channel Trends, Marketing, Technology.
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A couple of weeks ago Facebook made some very interesting updates to Pages. If you manage a page for your company you have no doubt noticed that the look and feel resembles your personal one, but this is nothing compared to two changes that set the stage for significant b2b interaction.
You can now interact on Facebook as an entity (assuming you are an admin for the Page), and as of March 11 of this year Facebook will require you to use an iframe if you wish to create a custom tab. A company Facebook Page will now be a window to rich and dynamic content hosted directly by the company itself.
E-commerce is of course the juggernaut Facebook is wooing with this move, but partner program portals are obvious candidates to make the jump as well. Currently, company specific partner portals operate as mini networks found through links scattered in random places on websites. Along with great content they need traffic and engagement to continue to live and grow. Time, attention spans, password retention, etc. are all things that can prevent company partner portals from thriving these days.
Enter the recent Facebook changes. Now those companies (and their content filled partner portals) have access to all of the traffic and engagement they can handle with the 500 million plus active users on Facebook. It may not be as easy as shooting fish in a barrel, but at least you know where the barrel is (and psst – it’s really full). If you could interact with a company in exactly the same way on their Facebook page would you do that over going to their dedicated website?
Channel programs for really small partners January 10, 2011Posted by Graham Sumioka in Channel Sales Impact.
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Here’s a tough one for which I don’t want to imply there is even a conclusive answer: What can you do to drive your marketing through the smallest of breadth partners? Let’s say a component of your channel is hundreds of partners that each have no more than a handful of employees. Further, let’s say you pretty much have no relationship with them and know nothing more than their contact information. Is there anything you can do to impact sales through them?
Field vs. channel marketing…never the twain shall meet? November 10, 2010Posted by Graham Sumioka in Channel Sales Impact.
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We often see prospective customers torn between whether they should invest in field marketing or channel marketing. For some the situation is “I’m doing one or the other” while others are trying to decide on the allocation to give to each. The former may seem extreme to you but perhaps you see the latter as a legitimate tradeoff to work through. Is it? (more…)